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Quick answer: Imabari is the Shikoku end of the Shimanami Kaido, 35 to 41 minutes from Matsuyama by limited express (¥1,840). Give it a day: Imabari Castle and its sea-water moats (¥520), towel shops in the city that makes about 60% of Japan’s towels, a boat into the fierce currents of the Kurushima Strait (¥2,000), and two local dishes, griddle-cooked yakitori and yakibuta tamago meshi. From October 1, 2026, the Shimanami Liner bus to Fukuyama is reservation-based and no longer takes IC cards, and the Sunrise Itoyama cyclist hotel is closed until it reopens in winter of fiscal 2027.

I grew up in Ozu, in southern Ehime, and Imabari is the other end of the prefecture: a port city facing the islands of the Seto Inland Sea. Most visitors pass straight through on the Shimanami Kaido. Stop for a day and you will find a castle, a towel industry with a story, and some of the strongest tidal currents in Japan. This guide uses official information checked in October 2026.

In this guide

Why visit Imabari

View over Imabari's streets, port and the islands of the Seto Inland Sea from the castle keep
The view from Imabari Castle’s keep: the port and the islands of the Shimanami Kaido. Photo: Suicasmo / Wikimedia Commons (CC BY-SA 4.0)

Imabari sits on the northern coast of Ehime, where Shikoku comes closest to the islands that lead to Honshu. Three things define it:

It is also a practical stop: a good place to sleep before or after riding the Shimanami Kaido, or to break a journey between Okayama and Matsuyama.

Getting to Imabari

By train

From How Time Fare
JR Matsuyama Limited express Shiokaze / Ishizuchi 35–41 min ¥1,840 non-reserved (¥2,370 reserved)
JR Matsuyama Local train About 1 h 20 min ¥1,080
Okayama Limited express Shiokaze About 2 h 10 min ¥5,830
Okayama Shinkansen to Fukuyama + Shimanami Liner bus About 2 h 15 min ¥6,050

The Japan Rail Pass and the ALL SHIKOKU Rail Pass cover JR trains to Imabari, but not buses. From spring 2027, JR plans to make the Shiokaze all-reserved. You can buy the ALL SHIKOKU Rail Pass on Klook.

By bus across the Shimanami Kaido

Long-distance buses

By ferry

Overnight Orange Ferry passengers from Osaka arriving at Toyo port can take a free connecting bus to Imabari (about 50 minutes; ferry ticket required, no bicycles). Note that Osaka-to-Toyo sailings are suspended from October 20 to November 2, 2026. Imabari Port also has local boats to the islands, including Omishima and Innoshima.

From Tokyo, Osaka and Hiroshima at a glance

From Fastest practical route Budget route
Tokyo Fly to Matsuyama, then the reservation-only airport limousine to Imabari (about 85 minutes, ¥2,500) or the train from JR Matsuyama “Pirates” overnight bus from Shibuya (about 12 hours, from ¥11,000)
Osaka / Kobe Shinkansen to Okayama, then the Shiokaze (about 2 h 10 min from Okayama) “Ishizuchi Liner” bus (about 6 hours, ¥5,800 from Osaka)
Hiroshima Shimanami Liner bus (about 2 h 50 min, ¥4,200) Same bus; round trip ¥7,600
Fukuyama / Onomichi Shimanami Liner from Fukuyama (about 1 h 35 min, ¥3,300) Cycle the Shimanami Kaido from Onomichi
Matsuyama Limited express (35–41 min, ¥1,840) Local train (about 1 h 20 min, ¥1,080) or the Setouchi Bus express (¥1,300)

Getting around

A walk around central Imabari

Central Imabari is flat and easy to explore on foot in a morning.

  1. Imabari Station: pick up maps at the tourist information desk in the cycling terminal in front of the station, and leave bags in the coin lockers if you need to.
  2. Imabari Castle (about 22 minutes on foot): walk around the sea-water moats first, then go up the keep for the view over the port and the islands.
  3. The port area: the Minato Koryu Center by Imabari Port houses the tourism association’s office, and boats to the islands leave from the piers nearby.
  4. Towel shopping: the Imabari Towel shop in Imabari Kokusai Hotel is about 10 minutes on foot from the station (closed Wednesdays); the main shop and its café are a short taxi ride away.
  5. Lunch: yakibuta tamago meshi at one of the shops listed by the tourism association.

In the afternoon, head out to Itoyama by bus or bike for the strait, or over the bridge to Oshima.

Imabari Castle

Imabari Castle lit up at night and reflected in its moat in Imabari, Ehime
Imabari Castle at night, reflected in its moat. Photo: Vickerman625 / Wikimedia Commons (public domain)

Imabari Castle was built by Todo Takatora, one of the great castle builders of the early Edo period, on flat land right by the sea, and its wide moats are filled with sea water. Today the site has a keep, the Yamazato and Bugu turrets and the Kurogane gate. The keep is a modern reconstruction that houses exhibits, including new acquisitions on its 4th floor, and a viewing deck, with the islands of the Shimanami Kaido spread out to the north.

Item Details
Admission Adult ¥520; students ¥260; 65 and over ¥420; high school students and under 18 free
Hours 9:00–17:00 (last entry 16:30)
Closed December 29–31 and during exhibition changes
Castle park Open 24 hours

In autumn 2026 the castle holds a special exhibition on Todo Takatora and his son Takayoshi and their bond with Toyotomi Hidenaga (September 19 to November 29), and a new goshuin (castle stamp) has been sold since July 1, 2026. Todo Takatora also left his mark on Ozu and on the first castle at Uwajima, so castle lovers can follow him around Ehime.

Imabari towels

Imabari’s towel industry is about 130 years old. In 2006 the industry relaunched its brand with the art director Kashiwa Sato, and today only towels that pass strict standards may carry the Imabari Towel mark. The best-known test is the “five-second rule”: a piece of the towel floated on water must start to sink within five seconds, proof that it absorbs water well. Imabari produces about 60% of Japan’s domestic towels.

Where to shop and learn

The city holds an annual Towel Fair in October (the 57th was on October 17–18, 2026). Towels make a light, useful souvenir, and a good one is something you will use every day.

The Kurushima Strait

The Kurushima-Kaikyo Bridge spanning the strait between Imabari and Oshima
The Kurushima-Kaikyo Bridge over the strait, seen from the Imabari side. Photo: mukarin / Wikimedia Commons (CC BY-SA 2.0)

The Kurushima Strait, between Imabari and Oshima island, is one of Japan’s three great fast-current waters. When the tide runs, the water races through the narrow channel, and the bridge overhead gives you a sense of the scale.

Ways to experience it

Next to the observatory, the Sunrise Itoyama cyclist hotel closed on March 31, 2026 for redevelopment. The city’s plan is to reopen it with 23 rooms in winter of fiscal 2027 and add a villa wing with 20 rooms in winter of fiscal 2028. The rental-cycle terminal there is still open.

Oshima and Omishima

The worship hall and stone lantern of Oyamazumi Shrine on Omishima island, Imabari
Oyamazumi Shrine on Omishima, home to a remarkable collection of armor. Photo: Saigen Jiro / Wikimedia Commons (CC0)

The nearest Shimanami islands are part of Imabari City and make easy trips from town by bus, bike or boat.

The Murakami sea clan

The islands around Imabari were the home waters of the Murakami, a seafaring clan whose story was recognized as a Japan Heritage in 2016. You can learn about them at the city’s museum on Oshima, and see the tiny island of Noshima, once one of their sea forts, from the 40-minute tidal-current boat. Knowing the story makes the strait’s currents, and the clan’s skill in navigating them, far more vivid when you are out on the water.

Oshima

Omishima

What to eat

A bowl of Imabari yakibuta tamago meshi topped with two fried eggs at Hakurakuten restaurant
Yakibuta tamago meshi at Hakurakuten in Imabari. Photo: nhayashida / Wikimedia Commons (CC BY 2.0)

Imabari yakitori

In most of Japan, yakitori means skewered chicken grilled over charcoal. In Imabari, it means chicken, especially chicken skin, cooked without skewers on a thick, slightly tilted iron griddle and pressed down with a small iron weight. According to Japan’s agriculture ministry, the style was devised about 50 years ago, and the city once had more than 100 griddle-yakitori shops. Start with the skin and finish with senzanki, Imabari’s fried chicken. The agriculture ministry links the fast griddle style to Imabari’s merchants, who disliked waiting. The tourism association lists shops including Kikudori, Shinmidori Tokiwa, Toribayashi, Izakaya Nagatsuki and Yakitori Maruya; check opening hours before you go.

Yakibuta tamago meshi

Imabari’s local rice bowl: rice covered with slices of braised pork and two soft fried eggs, finished with a sweet soy-based sauce. Shops listed by the tourism association include Hakurakuten Imabari Honten, Hakuryu, Daikokuya Hanten, Rairaiken and Kurumaya Shokudo. It is filling and a perfect refuel after a day on the bike.

Taimeshi and more from Ehime

Imabari is in the north of Ehime, where taimeshi traditionally means sea bream cooked with the rice; in the south, around Uwajima near where I grew up, it is raw sea bream over rice. Try both on a longer trip through the prefecture. See our Matsuyama and Ehime guide.

Starting the Shimanami Kaido

Imabari is the Shikoku end of the Shimanami Kaido, the cycling route that crosses six islands and seven bridges to Onomichi in Hiroshima. Many riders start here and finish in Onomichi, or ride a section and come back by bus or boat.

Our full Shimanami Kaido cycling guide covers routes, bikes and timing, and our Onomichi guide the other end.

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A one-day ride from Imabari

If you only have one day, you do not need to ride all the way to Onomichi. A loop of the nearest islands gives you the best of the Imabari end:

  1. Imabari Station: rent an electric-assist bike (¥4,000 a day), which makes the bridge approaches far easier.
  2. Itoyama: ride to the Kurushima Strait Observatory and climb the spiral ramp onto the Kurushima-Kaikyo Bridge.
  3. Oshima: cross the bridge to Yoshiumi Ikiikikan and take the Kurushima Kaikyo cruise from Shitadami Port (about 50 minutes, ¥2,000), timed to the tide.
  4. Kirosan Observatory Park: if you have the legs, climb about 230 meters for the view back over the strait.
  5. Murakami Kaizoku Museum: on the far side of Oshima, if you have time (closed Mondays).
  6. Back to Imabari: ride back across the bridge and return the bike before closing (19:00 from March to November, 18:00 in winter).

Note that bicycles are not allowed on the Shimanami Liner bus to Hiroshima, even folded, and the free Orange Ferry connecting bus does not take bikes either. Check the bike rules for any bus before you plan a one-way ride.

Ferries from Imabari Port

Imabari Port is a hub for boats to the islands of the Seto Inland Sea. As of April 1, 2026, regular routes included:

Bikes are allowed on most routes for an extra fee (not on the Innoshima high-speed boat). Island ferries are a relaxing way to return after a one-way ride, or to see islands off the cycling route.

Events and football

Imabari through the year

Imabari is pleasant for most of the year, and autumn is especially busy with events. As examples from the 2026 calendar:

When What
Early October Oyamazumi Shrine autumn festival on Omishima (October 3–4)
Mid-October Shimanami 3-Day March (October 9–11); Imabari Towel Fair and the Kikuma Festival horse run (October 17–18); Hakatajima triathlon (October 18)
Late October Cycling Shimanami, when parts of the expressway are given over to riders (October 25)
October–November weekends Seasonal “Cycle Ship” between Onomichi, Setoda and Imabari
November 8 Special Kurushima Strait cruise from Imabari Port on a Setouchi Minato Marche day (11:30 and 13:00, about 60 minutes)
November 23 Imabari fox wedding procession
November–December weekends Kurukuru Climb bridge-tower tours (selected dates)
Until February 28, 2027 Weekend “Rin Rin Train” local trains carrying unbagged bikes

Late summer is typhoon season across Shikoku: the Japan Meteorological Agency’s averages show August and September as the months with the most typhoons approaching the island. Ferries and strait cruises stop in rough weather, so keep a spare day if you travel then.

Where Imabari fits in a Shikoku or Setouchi trip

Imabari sits where two classic routes meet: the Shimanami Kaido from Honshu and the rail line along Shikoku’s northern coast. Three ways to include it:

For a wider plan of the island, see our Shikoku itinerary. If you continue south through Ehime, the castle towns of Ozu and Uwajima are on the same line beyond Matsuyama.

Where to stay

Imabari is a convenient base for the Shimanami Kaido. Cyclist-friendly options include Cyclo no Ie, a guesthouse for riders (dorm ¥3,200, twin ¥7,400), and JR Clement Inn Imabari, which has rooms you can bring your bike into. The tourism association also lists hot-spring areas nearby, including Nibukawa Onsen and Yunoura Onsen. If you prefer a bigger city base, Matsuyama is 35 to 41 minutes away by train. To compare options, check Imabari hotels on Agoda.

Sample itineraries

One day in Imabari

  1. Morning train from Matsuyama (35–41 minutes).
  2. Imabari Castle, then lunch: yakibuta tamago meshi.
  3. Afternoon: bus or bike to Itoyama for the Kurushima Strait Observatory, or over the bridge to Oshima for the strait cruise.
  4. Evening: griddle yakitori in town; train back to Matsuyama or stay the night.

Two days: towels, islands and the strait

  1. Day 1: the castle, the Imabari Towel main shop and café, and yakitori for dinner.
  2. Day 2: bus to Omishima for Oyamazumi Shrine, then Oshima for the Murakami Kaizoku Museum and the Kurushima Strait cruise, back to Imabari.

Imabari as the start of the Shimanami Kaido

Arrive the evening before, sleep in Imabari, rent a bike at the station in the morning and ride north across the Kurushima-Kaikyo Bridge toward Onomichi. Send your luggage ahead.

What a day costs

Item Price (adult)
Limited express Matsuyama ⇄ Imabari (non-reserved) ¥3,680 round trip
Imabari Castle ¥520
Electric-assist bike, one day ¥4,000
Kurushima Kaikyo cruise ¥2,000
Murakami Kaizoku Museum ¥310
Oyamazumi Shrine treasure hall ¥1,000
Kurushima Strait Observatory, Kirosan Observatory Park Free

A full day of castle, bike and cruise comes to about ¥10,000 before food, less with a rail pass. Bicycle tolls on the Shimanami Kaido are free until March 2028, which keeps the ride itself cheap.

Families and rainy days

With children

On a rainy day

Practical information

Useful Japanese

Japanese (romaji) Meaning
Shimanami Rainaa wa doko kara demasu ka? Where does the Shimanami Liner leave from?
Jitensha o karitai desu. I would like to rent a bicycle.
Fune wa nanji ni demasu ka? What time does the boat leave?
Yakibuta tamago meshi o hitotsu kudasai. One yakibuta tamago meshi, please.
Kawa kara onegaishimasu. The chicken skin first, please (at a yakitori shop).
Taoru no omise wa doko desu ka? Where is the towel shop?

For more, see our essential Japanese phrases.

Frequently asked questions

Is Imabari worth visiting? Yes, for a day or a night, especially if you are riding the Shimanami Kaido. It has a sea-moated castle, the towel industry, the Kurushima Strait and two local dishes you will not find elsewhere.

How do I get from Matsuyama to Imabari? By JR limited express (Shiokaze or Ishizuchi) in 35 to 41 minutes for ¥1,840 with a non-reserved seat, or by local train in about 1 hour 20 minutes for ¥1,080.

How do I get from Hiroshima or Fukuyama to Imabari? By the Shimanami Liner bus: about 2 hours 50 minutes from Hiroshima (¥4,200) or about 1 hour 35 minutes from Fukuyama (¥3,300). The Fukuyama line is reservation-based from October 1, 2026.

How much is Imabari Castle? ¥520 for adults, with free entry for high school students and under 18s. Open 9:00–17:00.

Where can I buy Imabari towels? At the Imabari Towel main shop (9:30–18:00), the shop in Imabari Kokusai Hotel, the Towel Museum, and the Imabari Towel shop at Matsuyama Airport.

Is the Towel Museum open? Yes. Its official site shows it open year-round from 9:30 to 18:00.

Can I see the Kurushima Strait currents up close? Yes, on the cruise from Oshima (¥2,000, about 50 minutes), whose departure times follow the tides, or from the Kurushima Strait Observatory at Itoyama.

Is Sunrise Itoyama open? No. It closed on March 31, 2026 for redevelopment and is planned to reopen in winter of fiscal 2027. The rental-cycle terminal next door is open.

What should I eat in Imabari? Griddle-cooked Imabari yakitori, especially chicken skin, and yakibuta tamago meshi, a rice bowl with braised pork and fried eggs.

Can I take my bike on the bus from Imabari? Not on the Shimanami Liner to Hiroshima (even folded) or on the free Orange Ferry connecting bus. Many island ferries take bikes for an extra fee, and on weekends and holidays some local trains between Matsuyama and Iyo-Saijo carry unbagged bikes.

Is there luggage storage at Imabari Station? Yes. Coin lockers are available 24 hours (large ¥500 for 3 hours or ¥1,500 for 24 hours), and JR West’s pikuraku smart lockers are there too. Cyclists can also send bags with Sagawa’s hands-free service (¥2,200 a bag).

Is Imabari a good day trip from Matsuyama? Yes. The limited express takes 35 to 41 minutes, so you can see the castle, shop for towels and take a strait cruise in a day.

What is the Kurukuru Climb? A tour that combines a Kurushima Strait cruise with a climb to the top of a main tower of the Kurushima-Kaikyo Bridge, about 180 meters above the sea. It costs ¥8,250, runs on selected weekends, and is for ages 12 and over; you must be able to walk about 2 km and climb stairs.

Where does the Shimanami Kaido start in Imabari? Most riders rent bikes at Imabari Station or at Itoyama, by the foot of the Kurushima-Kaikyo Bridge, where a ramp leads up onto the bridge’s cycle path. From there the route heads north over the islands to Onomichi.

Is Imabari Castle an original castle? The site and its sea-water moats date from the castle Todo Takatora built, but the keep you climb today is a modern reconstruction with exhibits and a viewing deck. The turrets and gate on the site add to the atmosphere.

Do I need to book the Shimanami Liner? On the Fukuyama line, all runs are reservation-based from October 1, 2026, though you can board without a booking if seats are free. The Hiroshima line has reserved seats, bookable from one month before. Booking ahead is wise on weekends.

How do I get from Imabari to Omishima and Oyamazumi Shrine? By bus from Imabari Station to Miyaura Port on Omishima, about 68 minutes (¥1,340 since October 1, 2026), or by ferry from Imabari Port to Munakata on Omishima (¥760, plus ¥250 for a bicycle). By bike, the Shimanami Kaido route crosses the Kurushima-Kaikyo Bridge, Oshima and Hakatajima before reaching Omishima.

Plan the rest of your trip

Sources: Imabari City (Imabari Castle, Murakami Kaizoku Museum, port and bus information); Imabari District Tourism Association; Imabari Towel Japan; Towel Museum; Setouchi Bus (Shimanami Liner, Ishizuchi Liner, Pirates); Shimanami Co. (Kurushima Kaikyo cruise, Kurukuru Climb); Japan Bridge and Highway Authority; Oyamazumi Shrine; Ministry of Agriculture, Forestry and Fisheries regional cuisine database; FC Imabari; Orange Ferry; Travel Voice (Sunrise Itoyama); route searches for train and bus fares (checked October 2026). Prices and hours change; if you spot something out of date, please let us know.

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About the Author

Jack

I'm Jack, the writer behind Japan Real Guide. I'm from Ehime Prefecture on Shikoku and live in Osaka. Work takes me around Japan regularly, and I go home to Ehime often, so the guides here come from living in the country, not visiting it. Prices, ticket rules and opening hours are checked against official sources, and every guide shows when it was last updated.